Mastère International Program

Spécialités

Description de la formation

1ère Année :

STRATEGIC MARKETING IN THE LUXURY INDUSTRY

Key markets players in the luxury industry
International Management of Premium and Luxury Brands
International Luxury Distribution
Product Management
Advanced market research
CRM
Merchandising Strategy in Luxury
Packaging and Design
Collectioning and Mood board
Luxury sectors overview : Fashion, Accessories, Watchmaking/ Jewelry, Cosmetics, Gastronomy and Wine, Hospitality Industry and Luxury Services, Cars and Yachting.

DIGITAL MARKETING AND COMMUNICATION

Event Strategy
Event Project Management
International Advertising
Web Communication
E-business Strategy
Writing Techniques applied to Public Relations Press and Public Relations

BUSINESS MANAGEMENT IN THE LUXURY INDUSTRY

Quality Management
Sales Forecasting and Inventory Management
Sourcing strategy in the Luxury Industry
Communication Law
Consumer Law
Elective course: Entrepreneurship

COMMUNICATION TOOLS

English applied to Fashion, Beauty, Hospitality Industry, Jewelry
Second Foreign Language (Chinese)
Office Software applications
Career building workshops
Elective course: Graphics Techniques


2ème Année :

STRATEGIC MANAGEMENT IN THE LUXURY INDUSTRY

Business consulting project
Comparative Luxury Corporate Strategies
Sustainable Development Strategy
New Trends and Marketing tools in the Luxury Industry
Managing a Network of Boutiques
Creation project: marketing, financial and technical aspects
Brand Creation Project

BRAND MANAGEMENT: CHOOSE TWO COURSES OUT OF THE FOLLOWING ONES

Managing a Fashion and Accessories Brand
Managing a Cosmetic and Perfume Brand
Managing a Jewelry and Watches Brand
Managing a Hospitality/Haute Gastronomy Brand
Managing a Wine and Champagne Brand
Managing a Car Brand/Managing a Yatching Brand
Managing a Decoware Brand/ Managing a Furniture and Design Brand

COMMUNICATION STRATEGY IN THE LUXURY INDUSTRY

Mediaplanning
Corporate Communication and Sponsoring Strategy
Social Media
E-reputation in the Luxury Industry
Mobile Marketing

ECONOMIC AND LEGAL ENVIRONMENT

Financial Analysis and Business Plan
Budget Management
Intellectual Property Law
Human Resources Policy in the Luxury Industry
Business with Latin America, North America, Asia and Middle East
Leadership and management
Elective course: Entrepreneurship

COMMUNICATION TOOLS

TOEIC
Second Foreign Language (Chinese)
Office Software applications (level PCIE Full)
Career building workshops
Elective course: Graphics Techniques
Research Thesis


Opportunities :

- Marketing Manager

- International Press Editor

- Community Manager

- Product Manager


Mastère Full English

À propos de EIML - Ecole Internationale de Marketing de Luxe

Grande école internationale de marketing et management du luxe, l'EIML Paris a vu le jour pour répondre à un besoin exprimé par les grands acteurs du luxe : former des collaborateurs compétents et opérationnels pour le secteur du luxe.

L'EIML Paris est une école du Réseau des Grandes écoles Spécialisées (Réseau GES). Ce réseau, créé en 1983, compte aujourd'hui près de 5 200 élèves.

L'appartenance au Réseau GES permet notamment des synergies matérielles (locaux, outils pédagogiques), humaines, dans les relations internationales, avec le monde des entreprises, et dynamise la vie associative.

Caractéristiques