Bachelor Marketing du Luxe - International Program

Spécialités

Description de la formation

This program is dedicated to international students and french students with a high level of English who want to study luxury marketing in Paris, London and Shanghai, three capitals of the luxury industry. The 5 years program is totally taught in English and the last two years (4th and 5th year) can be done in a co op program in partnership with French luxury companies, so that, the tuitions fees are paid by the companies and the students are paid.

Program :

1st Year

LUXURY, CULTURE AND CIVILIZATION

• Key markets players in the luxury industry
• Fashion History
• Film History
• Art History
• History of Civilizations
• Design: Main Trends
• French Etiquette: Good Manners and Social Skills

MARKETING AND SALES IN THE LUXURY INDUSTRY

• Principles of Marketing
• Operational Marketing
• Applied Marketing: Case Studies
• Advertising Campaign
• Art of Selling
• Principles of Digital Marketing
• Press Review and Writing Techniques

ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY

• Introduction to Law
• Introduction to Accounting

COMMUNICATION TOOLS

• Intensive French courses
• Second Foreign Language* (Spanish, Chinese, Italian, Russian)
• Office Software applications
• Carreer building workshops
• Elective course: Graphics Techniques

*for the Second Foreign Language, Language courses need a minimum of students to be opened
The program content may be changed according to the different pedagogical objectives

2nd Year

LUXURY AND CULTURE

• Key markets players in the luxury industry
• Contemporary Art History
• Contemporary Fashion History
• Perfume History
• British Etiquette

MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY

• Market Research
• Strategic Marketing
• Business to Consumer Sales Techniques and Simulations in the Luxury Industry
• Marketing communications
• Digital marketing
• Principles of Merchandising
• Consumer Behaviour
• Writing Techniques

ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY

• International Trade
• Accounting Analysis
• Contract Law
• Organizational Behavior
• Economics
• The European Union Institutions

COMMUNICATION TOOLS

• Intensive French courses
• Second Foreign Language* (Spanish, Chinese, Italian, Russian)
• Office Software applications
• Carreer building workshops
• Elective course: Graphics Techniques

STORE TOURS À LONDRES

3rd Year

LUXURY PLAYERS AND CODES

• Luxury Codes
• Chinese etiquette
• Made in France and French Know-How

LUXURY MARKETING

• Brand Identity and Strategy
• Strategic marketing - Case Studies (Fashion, Wine and Spirits, Jewelry and Watches, Cosmetics)
• International Consumer Behavior
• International Marketing
• Qualitative and Quantitative Market Research
• Business to Business Sales Techniques

DIGITAL MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY

• Advanced digital marketing
• Blog
• Advertising
• Business consulting project

ECONOMIC AND LEGAL ENVIRONMENT IN THE LUXURY INDUSTRY

• Corporate Law
• Costs Analysis
• Financial Analysis
• Elective Course Entrepreneurship
• Geopolitics
• Business Strategy
• Intercultural management

COMMUNICATION TOOLS

• FLE
• Second Foreign Language* (Spanish, Chinese, Italian, Russian)
• Office Software applications (level PCIE Start)
• Carreer building workshops
• Elective course: Graphics Techniques

STORE TOURS À SHANGHAÏ

Opportunities :
• Marketing Manager
• International Press Editor
• Community Manager
• Product Manager

À propos de EIML - Ecole Internationale de Marketing de Luxe

Grande école internationale de marketing et management du luxe, l'EIML Paris a vu le jour pour répondre à un besoin exprimé par les grands acteurs du luxe : former des collaborateurs compétents et opérationnels pour le secteur du luxe.

L'EIML Paris est une école du Réseau des Grandes écoles Spécialisées (Réseau GES). Ce réseau, créé en 1983, compte aujourd'hui près de 5 200 élèves.

L'appartenance au Réseau GES permet notamment des synergies matérielles (locaux, outils pédagogiques), humaines, dans les relations internationales, avec le monde des entreprises, et dynamise la vie associative.

Caractéristiques